You're posting consistently, but engagement is flat. Sound familiar? Here are the five mistakes that might be holding you back.
Mistake #1: Posting About Yourself
Your audience doesn't care about you. They care about themselves. Every post should answer the question: "What's in it for my audience?"
Fix: Before posting, ask "Does this help my audience solve a problem or achieve a goal?"
Mistake #2: Ignoring the Platform
A Twitter post is not a LinkedIn post is not a Facebook post. Each platform has different norms, audiences, and algorithms.
Fix: Tailor your content to each platform. Threads work on Twitter. Long-form works on LinkedIn. Stories work on Facebook.
Mistake #3: Inconsistent Posting
Posting 5 times one week and 0 times the next week confuses the algorithm and your audience. Consistency builds trust and reach.
Fix: Set a sustainable schedule and stick to it. Better to post 3x/week consistently than 7x/week sporadically.
Mistake #4: No Call to Action
If you don't ask for engagement, you won't get it. The algorithm rewards posts that generate comments and shares.
Fix: End every post with a question or invitation to engage. Make it easy for people to respond.
Mistake #5: Ignoring Analytics
If you're not tracking what works, you're flying blind. Some topics resonate more than others. Some formats perform better than others.
Fix: Review your analytics weekly. Double down on what works. Stop doing what doesn't.
The Bigger Picture
These mistakes are easy to make because social media is time-consuming. When you're rushing to post something—anything—quality suffers.
That's why we built Omi. When AI handles the creation, you have time to focus on strategy and quality. No more rushing. No more inconsistency. No more mistakes.